Producing an Event = Producing Content

As we are counting down to our big Digital Revolution event tomorrow night, we've suddenly been energized by the live broadcasting features, discussed in our last two posts, that will enhance our live event. The realization I had about this today was that an event is not just a culminating thing or a networking opportunity; it's an opportunity to focus and create content that will endure beyond the event itself. We already knew this with respect to each of the presentations that groups were putting together (all of which have an accessible, permanent component to them). What we hadn't considered, though, was the event itself becoming enduring, valuable content as it is preserved and used by future online visitors.

Eric Collyer posted this trial video on his Justin.tv account today to demonstrate how it is that we will be able to upgrade the broadcast stream with titles and by plugging in the media directly (like the music video he inserts) rather than drawing just on the camera's poor reproduction of it.


Watch live video from ericgcollyer on Justin.tv

Wow, this thing is suddeny going to look more professional. What does that do? As we show this to the students before our dress rehearsal in the morning, I think it will motivate them to bring their A-game, since they are not doing an end-of-term academic thing; they are producing permanent content for the web.